Launch strategy · 3 min read
What a Game Website Is Actually For
Game website design for indie studios should introduce the game and guide players to the next step. Learn where launch sites and 3D experiences fit.
Read the breakdown ↗THE THINKING BEHIND THE WORK
Small decisions.
Better experiences.
Practical breakdowns on game websites, launch marketing and 3D web experiences.
Character showcases · 3 min read
Character Reveals Should Feel Like Meeting Someone
Plan a game character showcase website around personality, a strong visual and optional lore. See how After Hours introduces its cast and their stories.
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Browser performance · 3 min read
Browser Performance Budgets for 3D Web Experiences
Plan a browser 3D performance budget around texture memory, draw calls, loading and real devices. Lessons from Twined's After Hours web experience.
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Choosing a format · 3 min read
Launch Site or Explorable 3D World? How to Choose
Compare an interactive game launch website with an explorable 3D world. Choose a format around the visitor's goal, available assets and launch scope.
Read the breakdown ↗Launch websites · 3 min read
The 10-Second Test for Your Game’s Launch Site
Use a quick usability test to check your indie game launch site's message, trailer and store link before sending players from ads or announcements.
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Process · 3 min read
Structure Before Surface: Blocking Out a 3D Scene
How a simple Blender blockout reveals camera, staging and navigation problems before detailed assets enter a film or interactive 3D web experience.
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