THE INDIE GAME LAUNCH SITE AUDIT
Is your game website
ready for launch?
25 practical checks for your trailer, mobile experience and path to Steam. Find the gaps before you send players to your site.
WHAT’S INSIDE
A clearer next step
for your launch.
Work through the essentials, note what needs attention and decide what to fix first.
- 01
The 10-Second Test
Give a new visitor a clear first impression and an obvious next step.
4 checks · 01–04 - 02
Trailer
Help visitors see the game without fighting the player.
3 checks · 05–07 - 03
Wishlist Path
Follow the actual journey from your page to the right store or next step.
4 checks · 08–11 - 04
Story & Content
Give players enough specific information to decide whether this game is for them.
4 checks · 12–15 - 05
Press & Sharing
Make the game easy to share, cover and contact you about.
3 checks · 16–18 - 06
Technical
Keep the essential visitor journey usable when devices or connections are less forgiving.
4 checks · 19–22 - 07
Trust & Polish
Finish with accurate claims, respectful data collection and a repeatable final check.
3 checks · 23–25
MADE FORIndie and mid-size game studios preparing a launch, demo or Steam Next Fest.
A LOOK INSIDE
Clear questions.
Practical fixes.
Three examples from the full 25-point audit:
01A new visitor can explain the game.+
Test itShow the first screen to someone unfamiliar with the game for ten seconds, then hide it. Pass if they can describe what they do, the genre and one distinctive idea. Treat this as a quick clarity exercise, not a research benchmark.
If it needs workReplace vague taglines with a short, specific description. Pair it with an image that shows the game you are actually making.
08Every main action reaches the right destination.+
Test itClick each wishlist, demo or buy button, including footer and sticky versions. Pass if every link opens the correct public game or demo page, not a draft, wrong app, error or unrelated storefront.
If it needs workCorrect the destination and test again while signed out. If the store page is not public, replace the promise with an honest available action.
19The page stays usable while media loads.+
Test itLoad the site on a phone using a normal mobile connection. Pass if essential text and the main action appear without waiting for a large video or 3D scene, and media loading does not shift the button under your thumb.
If it needs workCompress and size images, reserve media space and load heavy extras after essential content. Use PageSpeed Insights to diagnose delays, then recheck on a real device.
BEFORE YOU BEGIN
A few questions.
Is it really free?
Yes. Enter your email to receive the complete PDF. There is no payment, consultation or project inquiry required.
Who made this?
Twined, a studio creating interactive websites, character showcases and 3D web experiences for game studios. The checklist draws on our approach to clear visitor journeys and practical browser testing.
I already have a site. Is this for me?
Yes. Use it to review an existing site before a launch, demo, festival or campaign. It also works as a brief for a new site. Not every game needs a complex website; the checklist helps you assess the essentials.
What happens after I sign up?
You receive the PDF by email and get an immediate download link on this page. We send the checklist only. You will not be added to a marketing sequence.